A loop does seem to get a few votes, but it's certainly not always the best option. I'd recommend taking a good look at the area you have to work with and then deciding what may be your 'better' options.
'Simple' is a very good idea unless there's some particular reason for it to be 'complicated'. One of those 'complications' is what's already there. And/or who else that landlord may give permission to put up an antenna?
Another option with that loop, or other types of antennas, isn't just "up", but "out" (away from the top edge of the building?). Big loops are nice because they allow you to use them on other bands, with a tuner of course (in most cases). And depending on the 'shape' of that building, they can get directional to varying degrees, that may be nice.
And then, along with that "StepIr" antenna, how about a screwdriver type? Same basic principal, vary the height of the thing to change bands. It's still involve running control cables like the "StepIr".
Lots of options!
- 'Doc