The six digits are multiplexed. If you hold a fan between your eyes and the display, you'll see a strobe pulsation as the fan blades spin. Only one digit is powered at a time. The individual segments are all wired in parallel. The "a" segment of all six digits are wired together, and so on for the other six. The pin for each segment is the cathode of a LED. All eight (seven segs plus the decimal point) LED anodes tie to one common pin. When that pin on one digit at a time is powered, that digit lights. The 5032 chip has this scanning protocol built in. It allows you to drive six digits with 14 wires. But there's nothing steady you can measure with a meter. An oscilloscope will show you what's going on at each point in the circuit. A meter reading won't have any real meaning.
And the newer versions light up three digits at a time. Since they only flash from one set of three to the other, the scan frequency is lower. Radiates a lot less RF hash into surrounding circuitry. Takes a LOT more wires, though.
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