Ah, okay. I think what you're asking is why the radio's mike gain seems to increase as you reduce the carrier power.
This is because the loudness on the other end is determined by your modulation percentage, not your wattmeter reading.
Turn down the carrier, and the audio power feeding into the final stage remains the same. The same audio power now becomes a higher percentage of the total signal.
Listening to a AM radio on another receiver in the room, turning down the carrier will change the APPARENT mike gain, even though the wattmeter reading was reduced. By the time the carrier gets down below a half Watt, it makes a straight mike sound like a power mike.
As the carrier level falls, your audio POWER stayed the same, making the modulation percentage rise as the carrier power falls.
47 years ago, I set up a CB shop's service department from scratch. I decided that I should be able to hear what's coming out of a customer's transmitter. I hooked up the "relative power" jack on our dummy load to a small PA amplifier. This served us well, and allowed the customer to hear "before and after" audio from his radio.
Until the first time we put a carrier control on a CB. Just happened to have a radio on the same channel. Turned down the carrier, and the volume from my dummy-load monitor speaker fell off along with the wattmeter reading.
But the volume from the receiver across the room INCREASED! Got my attention right away. My boss was a bit puzzled at first, but he had been an electronics instructor in the Marine Corps and gave it some thought. I can't remember whether his idiot light came on before mine, but we figured it out there on the spot.
AM modulation 'loudness' is a percentage of the carrier power, The higher the percentage, the louder it gets.
And ever since that day, we use a radio on the same channel to monitor a customer's transmit audio. The PA amplifier went into the closet.
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